EOS Forum 22

Cultivating a good reputation was the topic at EOS Forum 22 on November 3 in Zurich. The host Nina Havel guided confidently through the professional and networking event for practitioners in receivables management.

In an interview with Nina Havel, Andreas Hasler, new CEO of EOS Schweiz AG, introduced himself and some of EOS’s focus areas. Fair play, teamwork and – of course – digitalization are the keywords.

The communications expert Sabrina Huber spoke in the keynote about risks, opportunities, strategies and success factors for the successful management of a good reputation. She showed that 90% of a brand consists of intangible value. Using the three dimensions of reputation, Huber made clear that reputation is always a joint effort and argued for putting the “reputation hat” on all employees in a company. Every single person shares responsibility for how the company is perceived from the outside. Therefore: Rock your reputation – before others do it for you.

The ultra-trail runner Kim-Dania Schierhorn reported, with impressive images and personal experiences, how to successfully master adverse circumstances and unknown terrain: with clear (sub-)goals, supportive people with whom one can exchange ideas and find new positive impulses in difficult times, and the willingness to draw on outside help in good time. And last but not least, of course, the ambition to finish what one has started, even when it seems impossible in between and one believes one’s strength is at its end. Schierhorn argued against “overprotecting” children and young people and for letting them build resilience to difficulties from an early age. Impressive too was the warning that the danger of losing one’s way is among the greatest shortly before the goal – when almost all hurdles have been overcome, but exhaustion is at its greatest.

The panel discussion, moderated by Nina Havel, led to a lively discussion, with input from the audience as well, on the following topics:

• whether and which of a company’s stakeholders matter more than others when it comes to a good reputation,
• whether it is possible at all for a receivables management service provider to receive good Google reviews
• which concrete measures can strengthen the resilience of employees who, in everyday customer service, are exposed to personal insults from defaulting payers  

The panelists at EOS Forum 22 were:

• Sabrina Huber, reputation management expert, Sabrina Huber Consulting
• Kim-Dania Schierhorn, extreme athlete, coach and entrepreneur, two peaks endurance GmbH
• Peter Kondakow, Director Operations, EOS Schweiz AG
• Melanie Blattert, Head Commercial, EOS Schweiz AG